Music Video update

Here's a new version of our "so far" edits. We've added in the title at the start - not 100% sure if were completely keeping that exact one, but it seems to fit at the moment. We've also added in a lot more choppier towards the end as far as the editing is concerned; more different shots of "Pixie" singing, instead of the same shot singing one line.

We've also added in a split screen, although I am not too fond of it, so I think we are going to see what it looks like on final cut pro, and see if that can help us make it look more professional.

We took out the reverse clips as our audience feedback informed us, it looked a bit amature and not something we should pin point as the main storyline. So in order to replace this, we added in more performance shots!

To add to this, there is a shot where the top of my head is cut off, so we are going to refilm that line and add it in before we submit the video!

Overall, its coming along nicely!

Album Advertisement

Here is my album advertisement. I had to print out the picture and draw it myself as I couldnt make it how I wanted to on the computer. I copied and pasted the "parental advisory sticker" and the "itunes" and "limited edition" stickers onto the original picture and then I printed them out and wrote over them what I thought looked best.

I added a web address at the bottom left hand corner to make it seem realistic, as well as a bold "buy it now" and at the top the "22.4.11" to inform the viewers of the release date. On the right hand side opposite also shows the featuring track we produced "Broken Arrow" and the "tour dates; realsed in February 2012" Lastly I added a little slogan underneath the headline Pixie Mix saying "Just walk away" as I think the picture reflects that, and makes it seem more interesting.

Album Advertisement

Here is a rough sketch of the outline for my music advertisement.

Conventions of a Music Advertisement

•Release date
•Image to represent the band/artist/photographs/graphics
•Album name and information
•Record label
•Website
•Reviews or ratings
•Same image as album cover- synergy
•Record labels logo
•Tracks featured
•Slogan/tagline
•Quotes from newspapers
•Product content
•Magazine reviews/endorsements-smash hits
•Tour dates
•Outlets in which available e.g. HMV, Amazon
•Limited edition
•"Out now"/"debut album"
•Offers free download

Album Advertisement

When a new album is advertised in a magazine, there are always certain conventions which are included in order to make it recognisable to the readers of the magazine and so they know it's an advertisement for a new album. Here is a brief list as to whats usually included:

- Most magazine adverts for new albums nearly all the time have some form of review on them. Wether this be "*****" or a comment such as "this album is simply unmissable". By doing this it makes the reader of the magazine more influenced into buying it.

- The release date of an album is one of the most vital pieces of information that needs to be included on a magazine advert. By including the release date the readers will then know when the album is available to buy and this will then enable the artist to then make as many sales as possible.

- The Advertisement itself usually features a similar image of the artist/band from the actual album cover itself, this way the listener of the music can relate to the image on the poster and when buying the actual album.

-Any extras that aren't essential but sometimes occur are things such as the album record label, possible tour dates and also a web address/my space of the band/artist too.

- There will definitely be a description of some sort as to where you can buy the album from - this could either be an online website or a music store such as HMV.

-some albums have added extras such as a "slogan" that's fits in with the overall theme of their album.

- Finally some have exclusive offers/downloads which can be made available to the buyer of the album.

After researching this, there is a lot more that can be included on an advertisement for an album than I thought and I will be taking these points into great consideration when it comes to designing my own one.

Album Cover Research

SUGAR MAGAZINE



This is an album cover of Pixie Lott on a magazine aimed at 11-12 year old/ or "young teens". I chose this as one of my advertisements to analyse the difference in each magazine about the same artist and how each magazine represents Pixie.

As the magazine "Sugar" is aimed at "young teens" it portrays Pixie Lott as an innocent young female, smiling at the camera in a sweet way. She has reasonable clothes on - not too raunchy or sexy, perfect for what young girls aspire to wear as they grow older.

The colour of the fonts (blue and green) go well with the tones of Pixie's dress and hair colour. Nothing in this picture seems promiscuous, inviting or flirty, which is what Sugar aims for.


FHM MAGAZINE


This advertisement is for FHM magazine, full of music and for the "older viewers" Its a picture of Pixie Lott with a satin bra, hot pants, and dark black eye makeup seems a much more "adult" look. She is standing in front of an amp which suggests the magazine and Pixie are all about the music.

From an adults perspective on music, this picture seems normal, as most artists wear skimpy clothes in their music video's to show off their physic. FHM is prodominately aimed at men, and so the look of the blonde bombshell on the front cover wearing nothing will attract the readers well and also sell well!

However, it seems, the look for Pixie and her target audience seems to be changing from the sweet innocent girl, growing up to the sexy blonde!

Depending on the target audience of the band/artist really depends on what "look" the artist is going for.

COSMOPOLITAN MAGAZINE



Cosmopolitan is a magazine aimed at young/middle ages woman with lots of fashion icons and tips inside. Pixie's image on this front cover seems to be going back to the innocent young girl but with a more experience. She is dressed in a plain blue dress grinning at the camera.

This look seems a lot more suitable for the audience and fans Pixie Lott has. The comment on is the "dress sexy" text over the top of her picture, gives off the impression that is what she is trying to do/ doing, proving perhaps Pixie Lott's young teenager image is wearing off, and she is trying to become more of an adult performer? Something I will need to look in to/ decide more about my album advertisements.